Today's Paper·Vol. I, No. 1
Boston, New York·Independent creative studio

Make Believe House

We build worlds people want to enter.

TrendingEvery real thing was imaginary once.The world comes before the logo.First you make it. Then people believe it.Make something worth believing in.A studio for imagined things becoming real.Different worlds. Same house.
Digital · U.S. Bank

Saving Money Becomes a Game, Quietly

Money Missions gives the banking app something to look forward to, and introduces the bank along the way.

By Make Believe House · Boston, New York · 2023 · 5 photographs

Most customers said opening their banking app was not enjoyable. Money Missions turns saving into a game and quietly introduces the bank's services along the way.

A customer hands a red U.S. Bank Visa card to a merchant holding a contactless reader.
A customer hands a red U.S. Bank Visa card to a merchant holding a contactless reader.U.S. Bank web assets
Money Missions: a goal, a streak, and a service you did not know the bank offered.
Money Missions: a goal, a streak, and a service you did not know the bank offered.U.S. Bank web assets
A U.S. Bank Visa Cash+ card tapped on a handheld payment terminal.
A U.S. Bank Visa Cash+ card tapped on a handheld payment terminal.U.S. Bank web assets
A shop owner completes a card sale at a light, minimal retail counter.
A shop owner completes a card sale at a light, minimal retail counter.U.S. Bank web assets
U.S. Bank web assets
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