Today's Paper·Vol. I, No. 1
Boston, New York·Independent creative studio

Make Believe House

We build worlds people want to enter.

TrendingEvery real thing was imaginary once.The world comes before the logo.First you make it. Then people believe it.Make something worth believing in.A studio for imagined things becoming real.Different worlds. Same house.
Packaging · Cream of Life

Ice Cream Puts Its Calories on the Front, in Very Large Type

Cream of Life prints the honest part where the freezer door can read it, and lets one wobbling line carry the color.

Ice cream with a purpose: almond milk, Greek yogurt, real fruit, no added sugar. The category hides the label. Cream of Life puts the honest part on the front, with the calories in a numeral you can read from the freezer door and one line that wobbles.

Every pint is white paper. The squiggle is one continuous line, the shape of a scoop being pulled, and the only thing that changes colour.Make Believe House
The shipper. A high-contrast serif with a full stop, CREAM OF LIFE., always alone.Make Believe House
The sign, out in the world.Make Believe House
The mural. Indulge, redefined: better habits, sweeter days.Make Believe House
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Your Screenshots Deserve Better. Now They Live in Glass Marbles.

A brand for the raw material of a creative life: warm paper, near-black ink and an app where the marbles do the color work.