Brand identity · Burgman
A Cow in a Red Cape Is Selling Burgers, and the City Is Hungry
Burgman gives the everyday burger a hero: drawn letters, one red worn like a uniform, and packaging that works as advertising.
A burger joint whose spokesperson is a real cow in a red cape. Drawn letters, one red that behaves like a uniform, and packaging treated as advertising: the everyday burger taken very seriously, by a brand that does not take itself seriously at all.
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