Today's Paper·Vol. I, No. 1
Boston, New York·Independent creative studio

Make Believe House

We build worlds people want to enter.

TrendingEvery real thing was imaginary once.The world comes before the logo.First you make it. Then people believe it.Make something worth believing in.A studio for imagined things becoming real.Different worlds. Same house.
Digital · Polestar

Before the Drive, the Car Earns Your Trust on a Map

Range and charging along real American road trips, shown to Polestar drivers before they buy.

By Make Believe House · Boston, New York · 2023 · 7 photographs

Drivers were anxious about the range and dependability of an electric Polestar. We designed a feature that shows range and charging along real American road trips, so the car earns trust before the drive.

Polestar 4 SUV front cabin with light upholstery, gold seat belts and the portrait centre display.
Polestar 4 SUV front cabin with light upholstery, gold seat belts and the portrait centre display.Polestar press
Going on long trips: range and charging stops along a real route, before you buy the car.
Going on long trips: range and charging stops along a real route, before you buy the car.Polestar press
Polestar 2 Performance Pack: the signature Swedish gold seat belt, the brand's most recognisable interior detail.
Polestar 2 Performance Pack: the signature Swedish gold seat belt, the brand's most recognisable interior detail.Polestar press
Polestar 4 coupe on an empty coastal road, sea behind.
Polestar 4 coupe on an empty coastal road, sea behind.Polestar press
Polestar 4 SUV in pure side profile against a minimal grey studio backdrop.
Polestar 4 SUV in pure side profile against a minimal grey studio backdrop.Polestar press
Polestar 4 SUV rear cabin, gold seat belts set against dark upholstery.
Polestar 4 SUV rear cabin, gold seat belts set against dark upholstery.Polestar press
Polestar 4 SUV on a winding road through dark volcanic terrain.
Polestar 4 SUV on a winding road through dark volcanic terrain.Polestar press
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