Digital · SURI

Faced With Too Many Toothbrushes, Shoppers Took a Hand

For SURI's arrival in America, a first-kit flow that walks a new customer to the door.

By Make Believe House · Boston, New York · 2023 · 3 photographs

SURI was entering the US, where shoppers with too many choices were stalling at checkout. A pop-up flow that builds your first kit held the customer's hand through their first SURI, and they bought it.

Build your kit: the pop-up flow, three steps to a first order.SURI

Before the Drive, the Car Earns Your Trust on a Map

Range and charging along real American road trips, shown to Polestar drivers before they buy.